One of America’s Favorites – Velveeta

August 3, 2020 at 6:02 AM | Posted in One of America's Favorites | 2 Comments
Tags: , , , , , , , , , ,

Velveeta

Velveeta is a brand name for a processed cheese product that tastes like an American cheese, with a softer and smoother texture than non-processed cheese. When melted, Velveeta keeps a fully integrated and evenly clump-free liquid texture. It was invented in 1918 by Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and sold to Kraft Foods in 1927.

The product was advertised as a nutritious health food. In the 1930s, Velveeta became the first cheese product to gain the American Medical Association’s seal of approval. It was reformulated in 1953 as a “cheese spread”, but as of 2002 Velveeta must be labeled in the United States as a “Pasteurized Prepared Cheese Product.”

The name Velveeta was intended to connote a “velvety smooth” edible product. Smoothness and melting ability are promoted as properties that result from reincorporating the whey with the curd. The brand has been successfully expanded into a line of products including cheesy bites, macaroni and cheese, and cheesy skillets. As with most processed cheeses, the manufacturer recommends Velveeta be refrigerated after opening.

A cheeseburger with bacon and melted Velveeta in place of cheese

Kraft Foods has listed Velveeta’s ingredients as follows: milk, water, whey, milk protein concentrate, milkfat, whey protein concentrate, sodium phosphate, and 2% or less of salt, calcium phosphate, lactic acid, sorbic acid, sodium citrate, sodium alginate, enzymes, apocarotenal, annatto, and cheese culture.

Kraft Foods has marketed Velveeta as an ingredient in chile con queso and grilled cheese sandwiches. It is currently sold in the United States, Canada, Panama, Hong Kong, the Philippines, and South Korea. In the 1930s and 1940s, it was sold in the United Kingdom and Germany as “Velveta”.

In the 1980s, Velveeta used the advertising jingle, “Colby, Swiss and Cheddar, blended all together” in its US television commercials to explain its taste and texture because real cheese was used in the product at that time.

One of Am

2 Comments »

RSS feed for comments on this post. TrackBack URI

  1. Growing up, mom always had a box of this stuffed in the refrigerator and she used it most often for her macaroni and cheese

    • Mom still does, doesn’t get used a lot but we always have some!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Create a free website or blog at WordPress.com.
Entries and comments feeds.

Eats By Ashley

Collection of my Favorite Eats and Treats

Audrey McDonald Atkins

Writer, Speaker, Humorist

Djalali Cooks

Intuitive Cooking with Kelly Djalali

New Southern Hospitality

A Mom’s Cooking Blog

Fenma.Yushan

breakfast

Jessica Swearer

I’m a Christian wife, mom, and entrepreneur serving up my favorite Gluten Free recipes and sharing my passion for wellness, crafting, and home decor!

Wren's World

The Journey of a Teacher Turned Stay at Home Mom. Raising a Family, Saving Money and Keeping the Faith.

Greg Nelson Cooks

Delicious food made easy

Butter and Bliss

Small Batch Baking Recipes for Baked Goods and Desserts

Life...Take 2

I hope that someone sees this page and decides not to give up...

A Party in My Pantry

Good eats, raising a glass & celebrating everyday

Thyme for Honey

Healthy, plant based, delicious recipes

Nanditable

Easy and delicious home cooked food and also some travel stories

Cookbookies

Southern Food, Fabulous Flair

Pendleton Family Farm

Our Journey To Living The Farm Life

%d bloggers like this: