One of America’s Favorites – Eggo Waffles

March 6, 2017 at 6:39 AM | Posted in One of America's Favorites | 3 Comments
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Two Eggo toaster waffles with butter and syrup

Two Eggo toaster waffles with butter and syrup

Eggo is a brand of frozen waffles in the United States, Canada and Mexico, which is owned by the Kellogg Company. Several varieties are available, including homestyle, miniature, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, buttermilk, and chocolate chip.

Other than waffles, Eggo also produces a selection of pancakes, French toast, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage.

By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.

 

 
Eggo waffles were invented in San Jose, California, by three brothers, Tony, Sam, and Frank Dorsa. In 1953, the Dorsa brothers introduced Eggo frozen waffles to supermarkets throughout the United States. Frozen waffles do not require a waffle iron to prepare.

When the Dorsas first introduced the product it was called “Froffles”, a portmanteau of frozen waffles. However people started referring to them as “eggos” due to their eggy taste. The name caught on and the brothers began using the moniker in marketing. Eventually the name became synonymous with the product and, in 1955, the Dorsa brothers officially changed the name to “Eggo”.

Along with frozen waffles, the Dorsa brothers also produced Eggo potato chips (and Golden Bear potato chips) and Eggo syrup. All of the products were produced at a sprawling plant and factory on Eggo Way in San Jose, CA, near the intersection of US101 and East Julian Street. The Dorsas were very involved in local community activities and donated extensively to school and community projects. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters.

In 1968, as a means of diversification, the Kellogg Company purchased Eggo. Their advertising slogan—”L’eggo my Eggo”—is well known through their television commercials.

Kellogg’s produced an Eggo brand breakfast cereal that was shaped to have the likeness of waffles. Flavors include Maple syrup and cinnamon toast.

In 2016, the Netflix series Stranger Things featured Eggo waffles as a key story theme bringing the brand to global attention beyond the countries where the brand is sold. In the show, they were the favorite food of the character Eleven.

 

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3 Comments »

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  1. Reblogged this on Once Upon a Paradigm and commented:
    This is a fun history of Eggo waffles. I actually didn’t like them because I thought they tasted like cardboard. But I had family members who loved them. Heaven help the kid who ate Dad’s Eggo. Enjoy.

  2. Unlike her character, Millie Bobby Brown doesn’t like them at all. I get frozen Belgian waffles from Whole Foods.


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