My Meals are on Wheels

Walt Disney: Mickey kicks the junk-food habit

Aiming to combat childhood obesity, Walt Disney (DIS) will require food and beverage advertising for kids on its TV networks and radio stations to meet new nutritional standards by 2015. The guidelines, which mirror federal recommendations, are designed to promote consumption of fruits and vegetables, limit calories, and curb the intake of saturated fat, salt, and sugar. By the end of this year, food products sold in stores and at Disney’s parks and resorts will also begin bearing a “Mickey Check” seal of approval, signaling that they meet the company’s nutrition standards. The world’s No. 1 entertainment company generated $7.6 billion in advertising revenue last fiscal year.